mike benoit

Vermont, New Hampshire, Maine & Key Accounts

ALL VERTICAL Markets

Based in Merrimack, New Hampshire

Mike joined Advantage Sport & Fitness in October 2024 as the Director of Sales for the New England region. With over 25 years of commercial fitness industry experience, Mike brings a wealth of knowledge and expertise to the ASF team.

Mike is excited to build ASF’s presence in the New England area, leading a growing team and working with clients across various markets. Known for his hands-on approach, Mike prides himself on listening to customers and delivering customized fitness solutions that meet their unique needs. His extensive experience in the fitness industry, combined with his passion for innovative design, positions him to help clients create exceptional fitness environments.

Outside of work, Mike enjoys spending time with his wife and two sons. He’s a fitness enthusiast, frequently working out, playing tennis, golf, and mountain biking. Mike’s personal mantra is to always put his best foot forward, knowing that when you give your all, the results will follow.