Industry Insights

Introducing the Assault Fitness AirRower Elite

Introducing the Assault Fitness AirRower Elite

Assault Fitness has released their newest product in their lineup of HIIT cardio equipment - the Assault AirRower Elite. Featuring a fan-based resistance system and dual stage drive, the AirRower provides a smooth feel and a large console that is easy for users to see. The AirRower’s solid steel frame construction and innovated design combined with its commercial-grade durability make it one of the best new rowers on the market.




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Precor® and Preva® Achieve New Milestone with 100,000 Connected Cardio Consoles

Precor® and Preva® Achieve New Milestone with 100,000 Connected Cardio Consoles

June 20, 2019 — Precor®, the company that has revolutionized the fitness industry with its mix and match portfolio of cardio equipment for health clubs and fitness facilities, announced that it has reached a new milestone with its networked fitness consoles as of June 2019: Precor has surpassed 100,000 networked units in more than 7700 facilities in 98 countries.




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Why Flooring in Your Facility Should be a Top Priority

Why Flooring in Your Facility Should be a Top Priority

When designing a fitness solution, there are many considerations to take into account - equipment mix, atmosphere, culture, technology, and much more. One important choice that can easily be overlooked is flooring, but it is arguably one of the most important. A number of common issues can be solved by selecting the right fitness center flooring.




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Why Some Gyms Are Offering Strength Training in a Group Setting

Why Some Gyms Are Offering Strength Training in a Group Setting

While CrossFit as a movement has proven to be popular among some exercisers, others might look for a different strength training experience. This is where group education for strength training basics can be beneficial to your members and your bottom line.




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Expresso's Rally for the Y is the Perfect Fundraising Support for YMCAs

Expresso's Rally for the Y is the Perfect Fundraising Support for YMCAs

YMCAs aim to strengthen communities and promote healthy lifestyles and as a non-profit organization, they rely on financial support to achieve these goals. Expresso’s fourth annual Rally for the Y fundraising challenge is in full swing in YMCAs across America and riders are breaking a sweat and gathering pledge supporters for their local Ys.




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Cardio of the Future: The Importance of Networked Consoles

Cardio of the Future: The Importance of Networked Consoles

Most fitness center operators have begun to move beyond simply wanting ways in which to better monitor their fitness equipment — many clubs and recreation centers are looking to set themselves up for the future. Operators are asking the questions about how they can further engage their clientele through content and on-demand workouts, and how they can integrate their equipment and member-management systems.




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Precor's New Smith Machine Combines Form and Function For a Beautiful Design and Easy Maintenance

Precor's New Smith Machine Combines Form and Function For a Beautiful Design and Easy Maintenance

The bold, sleek design of the Discovery™ Smith Machine features high head clearance and a clean, walk through design. The 11 degree angle and innovative Smith Bar design produces a smooth, natural feel and an exceptional user experience.




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4 Ways to Customize Your Fitness Facility

4 Ways to Customize Your Fitness Facility

Customizing your fitness experience will involve more than painting walls and purchasing equipment. It means developing a continuous expression of your brand, from equipment and flooring to lighting and interior design. Here are a few ways that you can customize and custom-brand your fitness center, with inspiration photos!




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4 Things Millennials Are Looking for in A Fitness Experience

4 Things Millennials Are Looking for in A Fitness Experience

Over the past few years, we have seen many different trends inside the fitness industry driven by the upcoming millennial generation




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Color Psychology & How it Affects Your Fitness Center

Color Psychology & How it Affects Your Fitness Center

According to behavioral psychologists, color affects a person’s mind as well as body. Light enters from eyes and skin, travels through neurological pathways and affects the pineal gland in the brain, which in turn affects our body, mind, and emotions.




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