The Importance of Fitness Facilities for Hospitality Businesses
The hospitality industry has changed rapidly in the last decade with the rise of Airbnb and other rental marketplaces. One primary advantage hotels have maintained is the on-site fitness facility. However, if your hospitality business is missing a fitness center or your equipment is outdated, you could lose this edge. You might wonder, "Should I update my hotel gym? Are hospitality fitness centers important?" We have the answers you are looking for. Learn more about the five main benefits fitness amenities provide to hospitality businesses below:
1. Attract more guests with fitness amenities
The wellness travel trend is on the rise — and it doesn't show any signs of slowing down. A recent study found that 16% of parents and 9% of nonparents traveled to improve physical health. As more guests travel with health and wellness in mind, is your hotel ready?
Health-conscious travelers will likely choose a hotel with an advanced fitness suite. Without an on-site gym facility, you may lose out on hospitality guests traveling for health, wellness, sporting events, and training conferences. Conversely, by offering a fitness center at your hospitality business, your accommodations will be more attractive to 33% of travelers, according to research by Accor.
2. Improve guest loyalty
While it is critical to appeal to potential travelers, it is even more paramount that you keep guests coming back for return visits and staying longer. Such repeat revenue is vital for sustaining hospitality businesses.
For example, say a guest travels to your area every few months for a quarterly business meeting. They likely won't want to research new hotels for each visit — unless they find your hotel lacking a necessary amenity. In these cases, an on-site gym facility can help you earn valuable recurring revenue and lengthier stays.
3. Earn more positive hospitality reviews
Reviews on social media and various websites are increasingly influential to travelers. According to TripAdvisor, 82% of guests report online reviews as "extremely or very important" when booking accommodations. As travelers put more trust into the ratings they see online, it is essential for hospitality businesses to reflect positively in reviews.
As mentioned above, fitness centers are becoming increasingly important to guests, which can influence your online feedback. Lacking this central accommodation could lead to criticism. Conversely, a high-quality fitness center is one way to improve guest experience and reviews.
4. Greater convenience for guests
Fitness is a vital part of many daily routines. However, guests may stay in your hotel for their business or personal adventures. Especially when traveling with a family or group, these guests may need to fit their workout into the early morning hours to stay on schedule for the day. However, without an on-site hotel gym, even small workouts can become a huge inconvenience. Guests will need to find a local gym, buy a day pass, and arrange travel to/from your hotel. Conversely, the increased convenience of an on-site can translate to higher guest satisfaction and rebooking rates.
5. Increase your hotel's business value and rates
In the hospitality industry, your business value is your livelihood. A new or upgraded fitness center can increase the value of your hotel, helping you earn more money from investors or any future buyouts. Additionally, many travelers will pay more to stay in a hotel featuring a state-of-the-art fitness center.
Choose Advantage Sport & Fitness For Hospitality Fitness Amenities And Services
At Advantage Sport & Fitness (ASF), we know the value of fitness amenities and services for those in the hospitality industry. As a result, we offer commercial fitness services and products tailored to hospitality clients. When you are ready to build a new hotel fitness center or retrofit an existing facility, you can turn to us for leading design services. We also offer a wide selection of gym equipment, delivery and installation services, and repairs + preventative maintenance services.
We invite you to learn more about our hospitality fitness amenities today. When you're ready to get started, contact our team of fitness amenity experts to schedule a complimentary site visit and consultation.